Singapore-based bunkering publication Manifold Times recently interviewed Harro Booth, Managing Director of bunker trading firm ElbOil Group, on its entry and business expansion into the China market. Booth also outlined the company’s adoption plans to include alternative bunker fuels within its portfolio:
MT: Established since 2011, how has the ElbOil Group grown to date and what were the milestones accomplished during this period?
ElbOil was founded in 2011 with a primary focus on bunker fuel trading, catering to the shipping and marine industry. In the beginning, the company concentrated on building relationships with key suppliers and establishing a foothold in major trading hubs like Singapore, Rotterdam, and Fujairah.
Fast forward to 2019 and 2020, the company has transitioned its portfolio to compliant fuels, including very low sulphur fuel oil (VLSFO) and alternative marine fuels like LNG. ElbOil holds the license of a certified Biofuel Trading Entity since 2020 with Red Cert.
In 2020, to strengthen its position, ElbOil expanded by opening an additional trading office in Singapore and this allowed for better local market coverage, and faster response times to clients demands.
Over the years, ElbOil’s growth trajectory has been marked by a series of strategic milestones, from geographical expansion to digital transformation and regulatory adaptation.
Today, it stands as a global player in bunker fuel trading, with a strong focus on sustainability and innovation.
MT: Which year did ElbOil enter the China market and what were the push/pull reasons for this development?
After ElbOil set up Singapore office in 2020, we understand the rapid development of the Chinese market and Chinese shipowners are making an increasing share of the global shipping market. We hired two experienced traders to expand into the Chinese market in 2021 to 2022.
Additionally, ElbOil's growth in China complements its global expansion, as seen through its strengthened leadership team, especially with the addition of seasoned professionals to its management. These steps have helped the company build a strong foundation within China's maritime sector.
MT: Since initiation of the China business to date, what milestones have the company accomplished within this market?
Over the past two to three years, we have been providing our services to over 100 Chinese owners, operators, achieving over 800,000 mt of supplied volume at global ports for our Chinese customers.
In 2020, we started our Chinese ports supply through our partner in China who has over 20 years of trading experience. We have established credit lines totalling over USD 20 million credit lines with most Chinese suppliers. These milestones indicate ElbOil’s growing presence and strategic importance in the Chinese maritime industry.
MT: What value propositions does ElbOil offer for the Chinese shipping sector?
Based on the priority of our customers' interests and our knowledge of ports around the world, we provide customers with the most optimal bunkering solutions.
We take advantage of our global presence to provide accurate port information to our customers in ports and regions that are unfamiliar through our global expertise and local adaption.
As a member of the European Union, we provide our Chinese customers with the latest updates on the new EU regulations. We assist customers in arranging what they need.
MT: What plans does ElbOil have for the Chinese market and how will the firm achieve them?
We hope that with our professional service and spirit, we can win the trust of more Chinese customers. The Chinese market is a market that we should strive for more vigorously, and we also hope that with our assistance, Chinese shipowners and shipping operators can reduce unnecessary risks.
ElbOil has a long history of green energy, and we believe that we will provide customers with more professional guidance and services for the green energy transformation of the shipping market in the future.
We will have our Shanghai Rep office set up in early 2025, and we will have our local team to maintain more effective communication with our customers.
MT: Can you describe a marine fuels industry related challenge you were proud the ElbOil team overcame, and how was this challenge resolved?
The war in Ukraine, which began in early 2022, created a profound disruption in global energy markets, including the marine fuels (bunker) sector. The conflict led to sanctions on Russian oil exports, major supply chain disruptions, and dramatic price volatility in crude oil and refined products like fuel oil, which are essential for the shipping industry.
By taking swift, decisive action, the ElbOil team successfully navigated the challenges posed by the Ukraine war. ElbOil's ability to diversify its supply chain, implement robust price risk management strategies, and ensure full compliance with sanctions by investing a high six-digit number allowed the company to maintain business continuity for its clients.
Despite the chaos and uncertainty in the global energy markets, ElbOil's proactive approach helped secure stable fuel supplies, provided financial security through hedging, and strengthened customer trust through transparent communication and compliance. As a result, ElbOil emerged from the crisis more resilient and with stronger customer relationships than before.
MT: Moving forward, what is ElbOil doing to remain relevant within the marine fuels market heading into IMO 2030/2050?
As the marine fuels industry heads towards stricter environmental regulations, such as IMO 2030 and IMO 2050, ElbOil is proactively positioning itself to remain relevant by embracing innovation, sustainability, and digital transformation. Here’s a detailed outline of what ElbOil is doing to prepare for and thrive in the evolving market:
To align with the IMO 2030 target of reducing CO2 emissions per transport work by 40%, and the IMO 2050 goal of cutting total greenhouse gas emissions by 50%, ElbOil is actively diversifying its fuel portfolio to include cleaner and alternative fuels even with the possibility of direct supplies and production.
This shift is essential as shipping companies seek to comply with increasingly stringent regulations.
- Biofuels and Renewable Energy: ElbOil is forming partnerships with biofuel producers to supply second-generation biofuels, which offer a significant reduction in carbon emissions. These biofuels are derived from sustainable sources like used cooking oil and waste materials, helping clients reduce their carbon footprint.
- LNG and Ammonia: As Liquefied Natural Gas (LNG) becomes a popular transitional fuel, ElbOil is ready to supply LNG and or ammonia to their clients due to some co- operations with suppliers.
- Carbon-Neutral Solutions: ElbOil is offering carbon offset programs, allowing customers to purchase carbon credits to offset the emissions from traditional fuel consumption, ensuring their operations are carbon-neutral.
- Carbon Capture: ElbOil is already invested in startups and investing in carbon capture and therefore contributes to our responsibility to a cleaner and green future.
Digitalisation is critical for efficiency, transparency, and regulatory compliance in the future marine fuels market. ElbOil is leveraging cutting-edge technologies to streamline its operations and offer more value to customers.
Collaboration is key to driving the maritime industry’s transition to a cleaner future. ElbOil is forging sustainability-driven partnerships with stakeholders across the shipping, refining, and fuel technology industries.
Environmental, Social, and Governance (ESG) standards are becoming increasingly important for companies operating in the marine fuels sector. ElbOil is positioning itself as a leader in ESG compliance, aligning its operations with global sustainability standards as having invested and being a board member of ESG NRG A/S, a Norwegian startup offering a full stop solution of compliance and reporting in EU -ETS and EU Fuel Maritime solutions.
As the industry moves toward IMO 2050, which aims for a 50% reduction in total greenhouse gas emissions from shipping, ElbOil is taking a long-term view of the transition to zero- carbon fuels.
- Research and Innovation in Zero-Emission Fuels: ElbOil is investing in research to better understand and commercialise future fuels such as biofuels, hydrogen, green methanol, and synthetic fuels. These fuels are critical for achieving the deep decarbonisation needed for IMO 2050.
ElbOil is committed to future-proofing its operations and maintaining relevance in the marine fuels market as it transitions toward a low-carbon future. Through investments in alternative fuels, digital innovation, sustainable partnerships, and compliance with evolving regulations, ElbOil is positioning itself as a leader in helping the maritime industry meet the IMO 2030 and IMO 2050 goals.
This forward-thinking strategy not only supports the decarbonisation of shipping but also ensures that ElbOil remains a trusted and reliable partner for shipowners and operators seeking sustainable and cost-effective marine fuel solutions.
Photo credit: Manifold Times
Published: 9 October 2024
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