ZeroNorth consolidates existing bunkering business following acquisitions
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Marine technology company ZeroNorth on Tuesday (14 November) announced that it is consolidating its existing bunkering business under the ZeroNorth brand, to offer faster value delivery for customers, and driving enhanced data-driven insights, additional fuel savings, improved profit margins and emissions reduction.
ZeroNorth said it recognised the importance of digitisation across the entire bunker value chain to accelerate the decarbonisation of the shipping industry.
“To this end, the past 18 months have seen ZeroNorth invest heavily in the bunkering space, acquiring Clearlynx, Prosmar Bunkering and BTS to serve all parts of the market. The integration into ZeroNorth Bunker will see one unified team come together under a single brand, creating synergies across the different solutions to enable faster release of new features that respond to market needs,” it said in a statement shared with Singapore-based bunkering publication Manifold Times.
ZeroNorth Bunker is consolidating the company’s 13 existing product offerings into six core products spanning Bunker Planning, Bunker Procurement, Bunker Supply and Trading, Bunker Pricing and electronic bunker delivery notes (e-BDN) solutions.
“These solutions will facilitate data-driven decisions for customers, with this integrated approach bringing transparency and continuity to customers’ bunkering processes and delivering an enhanced user experience,” the firm added.
Kenneth Juhls, Managing Director for ZeroNorth Bunker at ZeroNorth, said: “Leveraging real-time market insights and with 50 million tonnes of bunkers already traded annually on the platform, we take pride at ZeroNorth in our ability to drive positive change in the bunkering industry. This includes accelerating digitalisation and transparency in the sector, which ultimately contributes towards our customers’ decarbonisation and commercial goals.”
The firm added ZeroNorth Bunker turns millions of live data points into actionable recommendations by optimising the bunkering process.
“More robust insights will be generated for customers through this integrated approach, as more data is being interpreted which will in time enable the data flywheel effect, delivering a positive feedback loop.”
“The platform will be able to deliver deeper, more granular insights into bunker optimisation, reducing fuel consumption and associated costs and emissions for customers, driving benefit for both profit and planet.”
Manifold Times previously reported ZeroNorth acquiring BTS PTE Ltd., a software platform for marine fuel suppliers, headquartered in Singapore.
The deal saw ZeroNorth acquiring BTS’s flagship suite of services – iBMS (Intelligent Bunker Management System) – which is software specially tailored for the marine fuel supply chain.
iBMS was one of the first projects supported by the Maritime and Port Authority of Singapore (MPA) under the Maritime Innovation and Technology Fund (MINT) in the early 2000s.
BTS is currently one of the three digital solution providers in MPA’s current list of approved digital bunkering solutions. MPA launched its digital bunkering initiative on 1 November 2023, becoming the first port in the world to implement e-BDN.
Last year, ZeroNorth launched ZeroNorth Bunker, an integrated solution for bunker planning, procurement, and analytics services. The firm said ZeroNorth Bunker enabled data-driven decision-making across a transparent marine fuel value chain.
Related: Singapore set to become first port in the world to debut electronic bunker delivery notes
Related: MPA Chief Executive: Port of Singapore begins digital bunkering initiative today
Related: ZeroNorth acquires Singapore’s bunker supplier software provider BTS
Related: ZeroNorth acquires Prosmar Bunker Dashboard solution and Bunker Pricer module
Related: ZeroNorth acquires US-based bunker market platform ClearLynx
Related: ZeroNorth unveils ZeroNorth Bunker for bunker planning, procurement, and analytics
Related: ZeroNorth opens new office in Singapore to expand in Asia
Photo credit: ZeroNorth
Published: 15 November, 2023