Specialist maritime consultancy 20|20 Marine Energy (20|20) founded by Adrian Tolson has been acquired by business, brand and communications consultancy BLUE on Thursday (24 October).
20|20 will be re-named BLUE Insight to provide commercial advisory and research services for key transformative areas within the maritime industry.
This includes the transforming marine energy supply chain and future fuels sector, the demand for sustainability, the rise of environmental social and governance (ESG), and the impact of digitalisation.
The practice – which will be led by Adrian Tolson, 20|20’s Senior Partner – provides BLUE with a physical presence in North America, as well as wider and deeper support to BLUE’s current clients.
“Becoming part of BLUE is a natural fit for 20|20 and will enable us to further grow our consulting offering, as well as expand our research, analysis and insight capabilities at what is a crucial time for the industry,” said Adrian Tolson, Senior Partner, 20|20 Marine Energy.
“Critically, it also creates the opportunity to evolve the longevity of our relationship with clients, linking the development of commercial strategy with wider brand and reputation building work, which is fundamental in driving competitive advantage and delivering against business objectives.”
20|20 Marine Energy was founded in 2015 by Adrian Tolson to help companies navigate the changing dynamics of the marine energy supply chain, working with both ship owners and operators, and suppliers to develop purchasing and supply strategies, as well as organisations in developing new bunkering infrastructure projects.
“The acquisition of 20|20 significantly expands our commercial advisory and consulting capabilities and is wholly aligned with our ambition to provide clients with in-depth knowledge and influence in order to thrive in the transformational marine and energy markets,” said Alisdair Pettigrew, Managing Director, BLUE.
“Ultimately, we want to work with clients at the most important points on their commercial and corporate journey.
“Advising them on how new market forces are impacting their organisations, and developing business, brand and communications strategies that are founded on genuine market knowledge and insight that drives commercial growth, as well as builds both reputation and enterprise value.”
Published: 24 October, 2019
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