Mabanaft Group renames as MB Energy, merging over 50 brands under one identity
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Mabanaft Group on Thursday (15 May) said it is changing its name to MB Energy and merging over 50 existing brands under one identity, repositioning itself as a unified, future-oriented energy provider.
Founded in 1947 and headquartered in Hamburg, the independent, integrated energy company has operations across Europe, the United States, and Singapore.
The Mabanaft Group has been successfully operating under more than 50 different brands for many years and will now unify all individual brands under the MB Energy logo, including the brand “Oiltanking Germany, Hungary and Denmark” as “enport – by MB Energy”.
Jonathan Perkins, CEO of MB Energy, explained: “Our new brand marks an exciting new chapter- more than just a name or logo, it stands as a strong symbol of our commitment to a secure, future-ready energy supply.”
“Building on our deep roots in Germany and decades of proven expertise in Europe and beyond, our flexible energy solutions and storage infrastructure, ensures we can reliably serve our customers today while being well placed as their needs evolve. With this bold step forward, we are confidently shaping the future of our company and the markets we serve.”
André Cardoso, SVP Sales & Marketing of MB Energy, said: “With the new brand, we are combining our strengths to reliably and comprehensively supply our customers with energy today and in the future. I am proud to see how our company is coming together even more closely to shape the future of energy supply.”
MB Energy will present itself with a new logo, fresh design, and a clear vision for the future.
Within the corporate group, the brands Oiltanking Deutschland, Hungary, and Denmark will use the brand “enport – by MB Energy” and the entities will be renamed accordingly.
In the next phase of the rebranding, the company WESTFA and the individual companies within the Petronord Group, will follow accordingly to the new brand MB Energy.
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