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Global Risk Management launches all-new strategy and brand image

20 May 2021

Price risk management agency Global Risk Management (GRM) on Wednesday (19 May) launched an all-new five-year strategy and brand image focused on growth, agility, and cleaner energy.

While continuing to provide optimal energy price risk management with a strong focus on developing the best financial hedging programs available, GRM will also now put solid emphasis on promoting cleaner energy choices.

In addition, the company will intensify collaboration with parent company Bunker Holding in providing clients with expert insights into new and alternative energy sources.

As part of the new strategic path, GRM prepares to expand its presence and to grow its client base in new commodities and all regions. An initial step in the company’s plan is to fuel growth by establishing new offices in the Middle East and the Americas.

“We aim to be world-class in managing clients’ energy risks for transportation and energy-focused industries,” says Peder D. Møller, Managing Director of Global Risk Management.

“At the same time, we see a significant increase in demand for more sustainable energy solutions. That is why we have escalated efforts to promote cleaner energy use through providing our clients with access to greener energy derivatives markets.”

As part of GRM’s new strategy, the company has launched a new brand identity in the form of a new logo and website.

GRM’s global approach is expressed through the new brand elements that also emphasise GRM being a united team. The fresh green colour, which recurs throughout the company’s new brand materials, expresses change and reflects GRM’s increased focus on greener energy.

“We feel that now is the ideal time to rethink our approach, and to redefine our ambitions and targets for the coming years to ensure future success and growth,” concludes Møller.


Photo credit: Global Risk Management
Published: 20 May, 2021

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