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Carbon Neutral Consulting: Ammonia holds key to a winning strategy in maritime

04 Feb 2021

Carbon Neutral Consulting (CNC) on Tuesday (2 February) said its published report, The Ammonia Report, brings a radically different perspective to this topic. In it, the report argues how ammonia may hold the key to a winning strategy for companies throughout the maritime sector.

“Globally, shipping discharges almost a billion tons of carbon dioxide into the atmosphere each year,” said Stephen Crolius, Co-Founder of Carbon-Neutral Consulting (CNC) and co-author of The Ammonia Report.

“The IMO’s initial GHG strategy calls for a 50% reduction in the sector’s GHG emissions vs. a 2008 baseline. Yet, at this point in time, of a sample of 500 companies with hard assets at stake, just 20% have a clear decarbonization strategy. Companies have no time to lose in meeting this challenge.”

The Ammonia Report is not an endorsement of ammonia as a bunker fuel, asserts CNC. Rather, it is an endorsement of strong strategic planning that can enable maritime companies to thrive through a multi-decade period of disruption.

The report marshals cutting edge information from dozens of sources to put ammonia in context. It argues that ammonia’s presence within the decarbonization option set changes the strategic calculus in important ways. Companies who understand this, and build their business strategies accordingly, will have a competitive advantage over those who do not.

The Ammonia Report reflects decades of business strategy experience and unrivaled command of the ammonia energy concept. CNC noted its co-founder Trevor Brown now serves as Executive Director of the Ammonia Energy Association, following his pioneering work in the nascent field of low-carbon ammonia production.

A full copy of The Ammonia Report is available here.


Photo credit and source:
Carbon Neutral Consulting
Published: 4 February, 2020

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