Per Funch-Nielsen, Director of online auction platform for bunker procurement AuctionConnect, shares how digitalisation of price negotiations offers procurement teams a way to efficiently manage bunker fuel costs while offering a level of transparency to the process that was not previously present in the bunker industry:
Simple digital tool, significant commercial impact
The basic premise of any digital tool is that it should serve the needs of those that use them and be easy to adopt.
For fuel procurement specialists, where relationships with their suppliers are a critical element to the success of their function, the technology they use to improve the effectiveness of their jobs needs to be an intuitive element of the procurement process. Digitalisation is often driven by wider efficiency considerations, because the digitisation of data and use of technology creates a traceable process and data that can be easily recalled from storage, shared with colleagues and analysed for ways to improve performance.
But while these benefits of digitalisation can lead to wider operational improvements, in a dynamic sector like the bunkering industry, questions may be raised over the ability of technology to simplify elements of the procurement process. Fuel bills today constitute the major part of ship-owners’ operational costs, and procurement teams that can keep these costs down are able to contribute significantly to the commercial sustainability of shipping organisations.
Good relationships with suppliers play an important part in this process, and digital technologies used by procurement teams must be very easy to adopt and work in support of the relationships, not as a hindrance.
All along the procurement process, digitalisation helps teams to identify and assess suppliers, handle contract negotiations, and verify quality and quantity of fuel being delivered. The bunkering industry has already embraced digital technologies that allow buyers and suppliers to document and track digitally the quality and quantity of physical goods. Operators have a choice of digital technologies capable of managing these documents.
These digital technologies are notably embedded in procurement teams’ operations and play an important role in supporting them as they build relationships with suppliers. The strength of these relationships is important for ensuring smooth bunkering operations as they enable the buyer and supplier to honestly and openly address any problems that may arise with a delivery.
Digitalised price negotiation
However, with the cost of marine fuel already high and set to rise exponentially on the back of the transition to new energy sources, the digitalisation of price negotiations offers procurement teams a way to manage vital costs as efficiently as possible. A simple online tool, such as the AuctionConnect marketplace, offers a plug and play bunkering procurement solution that aligns quickly and seamlessly into existing digital technologies, with no upfront financial or time investment.
While relying on relationships with suppliers to secure good prices for fuel may intuitively feel like a good idea to procurement teams, there is a lot of evidence to suggest that when it comes to fixing a price for a quantity of bunker fuel, digital technologies can more effectively secure the lowest price for a product, while also lowering the overall cost of procurement. Adopting and embracing digital tools in price negotiations may entail a significant mindset change. Simplicity and ease of implementation are vital to making this change.
In the AuctionConnect marketplace buyers run auctions that ask fuel suppliers to bid to provide specified fuel at the lowest price per tonne. The buyer controls which suppliers they invite to the auction, so they only need to work with suppliers they know and trust. As the automated auction progresses, suppliers can see the value of the bids against them, while the names of bidders are kept confidential. If a supplier is outbid, they are notified and can provide a counterbid. A chat function allows buyers and suppliers to communicate with each other to build those connections that are essential to the smooth operation of the bunkering industry. Each automated auction lasts 20 minutes. As a plug-and-play online tool, with no APIs, the AuctionConnect marketplace can work easily with other digital technologies used by procurement teams.
Easy and transparent
From identifying and inviting buyers to closing the auction and fixing the price with the winning supplier, the online auction process provided by the AuctionConnect platform makes price negotiation as easy and intuitive as possible for users. It brings a level of transparency to the process that has not previously featured in the bunker industry, because all parties can see exactly what prices are being offered in the live auction. The transparent auction process eliminates the need for procurement teams to spend time chasing conversations with suppliers about bids and counterbids.
The transparency in the marketplace helps fuel procurement teams to realise significant savings on the fuel they purchase, as suppliers are encouraged to provide their lowest possible bid. In analysis of fuel prices fixed through the AuctionConnect marketplace between the start of 2023 and mid-2024, buyers were able to secure an average weighted reduction in fuel prices of USD7 per tonne below Platt’s benchmark rates.
Simple and easy to use digital tools for price negotiation bring dual benefits, The AuctionConnect platform can help procurement teams deliver real savings on fuel costs ‘at source’ and lower the overall cost of procurement by simplifying the negotiating process that enables teams to focus on the relationships that are important to safe and effective bunker procurement.
Digitalisation is an ongoing process of change for the shipping industry. It requires a significant mindset change for people across the industry. Facilitating this mindset change, to make it easier to adopt digital technologies, means delivering an online tool that effectively serves the needs of the end users that still delivers significant commercial benefits.
Related: AuctionConnect: Buyers must embrace online auction technology to reduce bunker costs
Photo credit: AuctionConnect
Published: 20 December, 2024