Singapore: SMF launches campaign to highlight diverse career paths in maritime

The Singapore Maritime Foundation (SMF) on Thursday (30 May) launched “Choose Your MariTimeline”, a talent attraction campaign illustrating the diverse and purposeful career opportunities available in Singapore’s maritime industry. 

Choose Your MariTimeline is the latest edition of SMF’s larger talent attraction and industry branding campaign “Own Your Future” aimed at youths and young adults.

Choose Your MariTimeline uses a digital experience to tell the career stories of four real-life maritime professionals with different educational backgrounds. It highlights the diverse pathways individuals with or without direct experience can take to enter the industry. 

One of the four talents is Ringo Tan, a business development manager (Green Fuels Origination) originating green fuels at A.P. Møller – Mærsk. In his day-to-day life, he is embedded in the shipping and fuel trading ecosystem, working closely with renewable fuel producers, project developers, and colleagues to structure long-term green fuel deals that help ships complete a sustainable voyage.

The campaign, which includes an industry exposure component, invites jobseekers to build on their domain skills or apply transferable skills to make an impact on Singapore’s maritime sector, which is a key node of world trade and the global supply chain.

“The maritime sector is dynamic and transforming. Therefore, the need to give youths and young adults an up-to-date understanding of the industry is a continuing quest.

Building on the first two years of the successful Own Your Future campaign, the latest edition engages young Singaporeans in fresh and authentic ways by featuring real-life professionals whose pathways into maritime are sometimes unexpected and yet rewarding. 

The campaign illustrates this by spotlighting a global industry open to people of varied skill sets and perspectives, offering diverse roles and career pathways for professionals to thrive. I thank our partners from A.P. Møller – Mærsk, the Maritime and Port Authority of Singapore, Ocean Network Express, and Rio Tinto for working with SMF to share these stories,” said Ms. Tan Beng Tee, Executive Director of the Singapore Maritime Foundation.

SMF’s latest campaign comes as Singapore is transforming and building a future-ready maritime workforce equipped with new skills, spurred on by the twin forces of decarbonisation and digitalisation.

Choose Your MariTimeline centres on an immersive microsite which brings each professional’s key career moments to life as they enter the maritime industry after graduating from diverse disciplines. Participants can select a discipline, and learn how each person’s unique skills, education, and accumulated work experiences create value in sustainability management, green fuel trading, chartering, and network planning roles through bite-sized video stories.

The microsite’s participants will stand a chance to win the “MariTimeline VIP Pass”, an industry exposure experience organised with leading multinational shipping company Ocean Network Express (ONE). 

Now in its second edition, winners of this year’s MariTimeline VIP Pass can go aboard one of ONE’s vessels to learn about shipping technologies, have lunch with its Chief Executive Officer, and network with senior maritime executives at the company’s global headquarters in Singapore. 

A “Navigation Guide”, offering job seekers guidance in their maritime job search, will be made available on the microsite at a later stage of the campaign.

Note: More information can be found here including Choose Your MariTimeline talents’ profiles.

Photo credit: Singapore Maritime Foundation
Published: 4 June 2024