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Peninsula Petroleum undergoes rebranding exercise, emerges as ‘Peninsula’

18 May 2021

Global integrated marine fuel supplier Peninsula Petroleum Group (PPG) on Monday (17 May) announced a re-brand of the business.

The company, which has also refreshed its visual identity, has dropped “Petroleum” from its name to represent the company’s transition to a more sustainably focused brand.

Peninsula has also launched a new website – www.peninsula360.com. The site is a complete re-vamp of content and represents the company, more accurately, as a marine energy provider. The inclusion of ‘360’ is a recognition of Peninsula’s relentless pursuit of value-adding stakeholder solutions.

After the successful transition into a low-sulphur marine fuels environment in 2020, the road to ‘zero carbon emissions’ represents a new challenge for bunkering and has been a major catalyst for Peninsula’s rebrand.

For its next development phase, the company wanted to match its visual identity with its future journey. Peninsula’s evolution is built on core strategic pillars. These pillars focus on customer centricity, sustainability and technology.

The updated visual identity better represents Peninsula’s commitment to fully supporting customers with their transition into a more complex marine fuels environment.

The original blue and yellow colour scheme has now been updated for a cleaner, more modern colour palette together with a logo reflective of its desire to offer simple and relevant solutions to its customers.

A new ‘Peninsula blue’ also cements its clean energy vision. The revised logo introduces a visual representation of Peninsula’s new strapline ‘Energy Flowing’ with the flow image also forming a ‘P’.

“Peninsula’s sector expertise and long-standing experience places us in a fantastic position to deliver optimal solutions to our customers; both today and as they plan their own journey towards ‘zero carbon’,” said John A. Bassadone, CEO of Peninsula.

“I am personally committed to a sustainable future and will ensure that Peninsula is at the forefront of marine energy’s efforts to minimise carbon emissions.

“It is vital that our brand properly reflects this vision and that we utilise all tools at our disposal to deliver the quality and flexibility for which Peninsula is synonymous.

“At present our transition fuel of choice is LNG and we are actively expanding our supply options and infrastructure. However, the future will undoubtedly bring new solutions and Peninsula’s pledge is to keep energy flowing to our customers.”

Related: Peninsula claims largest LNG bunker delivery in maiden deal with Petronas and H-Line
Related: Peninsula Petroleum launches LNG bunkering business as part of Global Sustainability Initiative
Related: Peninsula Petroleum expands physical bunker supply business operations to Skaw


Photo credit: Peninsula
Published: 18 May, 2021

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