Seascale Energy, together with innovation studio 30 50, on Thursday (26 March) said it is supporting the continued development and commercial rollout of Fuelsure, a data-driven platform designed to improve transparency and commercial outcomes in marine fuel procurement.

Bunker procurement has historically been assessed on price, despite the well-known impact of factors such as quantity discrepancies, fuel quality, claims performance and counterparty reliability. Fuelsure addresses this gap by enabling procurement decisions to be evaluated on total commercial outcome rather than nominal cost.

To achieve this, Fuelsure aggregates and analyses historical bunker transaction data, including delivered quantities, fuel quality indicators, claims records and supplier performance to generate comparable, evidence-based benchmarks. Through a digital interface, users can compare suppliers and ports, assess historical performance trends, and evaluate procurement options based on expected total cost rather than headline price.

The Fuelsure platform has been developed in collaboration with Studio 30 50, a venture studio that works with maritime industry partners to build new businesses by combining domain expertise with product development capability.

Fuelsure has evolved through industry validation into a pilot tool that provides structured intelligence both before and after bunker purchases. It allows procurement teams to benchmark supplier performance across ports and counterparties, identify recurring risk patterns, and assess where value is achieved once quality and operational performance are accounted for.

This “true cost” view combines price with operational and performance factors, such as quantity delivered, net calorific value (NCV), claims frequency and counterparty reliability, providing a more complete basis for decision-making. For example, a supplier offering a lower nominal price may ultimately result in higher effective costs if deliveries are consistently short, or fuel performance is below expectation.

Seascale Energy has helped shape the platform by contributing transaction data, procurement expertise and commercial insights. At this stage, the dataset is based on the Hafnia fleets’ transaction data with the aim to eventually broaden the dataset from consenting third-party customers. The scale of the combined platform, including significant global bunker volumes, enables insights that would not be available at an individual company level and supports more consistent, evidence-based decision-making across the market.

Fuelsure is currently in its pilot phase, with Seascale Energy supporting the commercialisation towards a broader market rollout through 2026.

Allan Nexø Gundorph, Head of Strategy at Seascale Energy, said: “Seascale Energy was created by Cargill and Hafnia to bring greater transparency and efficiency to bunker procurement. Fuelsure directly builds on that by allowing us to measure performance across the full value chain beyond price. This is about providing us better control over cost and risk, to the benefit of our clients.” 

“By combining data and procurement expertise, we can support better decisions and more consistent commercial results.”

Shanker Pillai, Founder and Managing Director of Studio 30 50, shared: “The maritime industry has long relied on price as a proxy for value. Fuelsure changes that by making the full picture visible. We are proud to have helped build something that can genuinely shift how procurement decisions are made.”

Seascale Energy said it looks forward to scaling Fuelsure through 2026 as part of its broader ambition to standardise transparent, data-driven fuel procurement.

Photo credit: Seascale Energy
Published: 30 March, 2026