Kenneth Juhls exits ZeroNorth to become AuctionConnect CEO

Bunker Holding on Friday (27 June) announced the appointment of Kenneth Juhls as the CEO of AuctionConnect, effective 1 July 2025. 

AuctionConnect, an independent company owned by Bunker Holding, digitalise complex processes in bunker auctions, turning real time data into operational insights and smarter decision-making. 

Bunker Holding said the appointment marked a significant strategic step for AuctionConnect as it transitions into a phase of growth and scale. 

“Kenneth Juhls is a standout profile in the maritime digital space. His deep industry knowledge, strategic clarity, and commercial edge make him the ideal person to take AuctionConnect to the next level. We are proud to have attracted such a strong profile, and we look forward to seeing him shape the next phase of AuctionConnect’s growth journey,” said Michael Krabbe, Chairman of AuctionConnect. 

Kenneth Juhls brings more than 25 years of industry experience from shipping and trading. Most recently Kenneth Juhls assumed the role of Senior Vice President and Global Head of Customer Success and Partnerships at ZeroNorth and before that as Managing Director of ZeroNorth Bunker leading the development and scaling of their digital bunker optimisation platform. 

He also serves as their chair of the IBIA Digitalisation Working Group and board member of the IBIA European Board. His leadership will be key in positioning AuctionConnect as a go-to platform that simplifies fuel procurement, drives transparency and trust, and solves real-world challenges for users across the bunker industry.   

At AuctionConnect, Kenneth Juhls will take the helm at a time where the energy transition poses new challenges and opportunities for the industry. He will apply his strategic, industry and commercial experience to sharpen the platform’s commercial focus, build out partnerships, and strengthen user experience. 

“AuctionConnect is already a strong platform with a proven customer base and real traction in the market. Our industry is transforming, and I strongly believe strong data, digital tools and platforms will help all market participants navigate the increasing complexity. I look forward to engaging with all parts of the industry to drive real and meaningful change, form partnerships and first and foremost deliver value to our customers. I am excited to build on the strong foundation already in place,” says Kenneth Juhls. 

With this appointment, Per Funch-Nielsen steps down as CEO of AuctionConnect. Chairman of AuctionConnect, Michael Krabbe, says “Per has been instrumental in developing the platform and we extend our sincere thanks for his strong commitment and leadership. We wish him all the best in his future endeavours.”

Photo credit: Bunker Holding
Published: 30 June, 2025