Maritime associations jointly launch Global Alliance for Maritime Electrification (GAME)

Four maritime associations have jointly launched the Global Alliance for Maritime Electrification (GAME), a coalition of nonprofit organizations dedicated to accelerating the electrification of maritime transportation, on 24 June.

With an initial focus on inland, nearshore, and commercial vessels, GAME brings together global expertise to advance zero-emission solutions through coordinated research, policy advocacy, and industry collaboration.

The partners announced the new alliance at the Electric & Hybrid Marine World Expo in Amsterdam.

The four founding members, IEMA – International Electric Marine Association, ZESTAs – Zero Emission Ship Technology Association, MBF – Maritime Battery Forum, and EOPSA – European Onshore Power Supply Association, collectively represent more than 250 member organizations around the world.

“We see tremendous potential to fast-track zero-emission solutions for the world’s workboats, ferries, and passenger vessels,” said Adria Jover, President of IEMA. “By aligning our strategies, GAME members will amplify each other’s voices, reduce redundancy, and better serve this industry transition.”

“There is no room for risk. Electrification is key: zero GHGs, zero pollution, zero harm to planet,” stated Madadh MacLaine, Secretary-General of ZESTAs.

“Batteries are key enablers of zero-emission transport, but they must work in concert with other clean technologies,” said Syb ten Cate Hoedemaker, Managing Director of the Maritime Battery Forum. “This collaboration is how we ensure an effective and timely transition.”

“Electrification of ports and vessels is not a future vision – it is an actionable reality,” emphasized Roland Teixeira, President of EOPSA. “Onshore power supply is one of the most immediate tools in the decarbonization toolbox.”

Photo credit: Blue Note Agency
Published: 8 July 2025