ZEMBA to join Center for Green Market Activation from 1 September
- Published
by Admin

Zero Emission Maritime Buyers Alliance (ZEMBA) on Tuesday (4 August) said it will transition to become a programme of the Center for Green Market Activation (GMA) on 1 September, after three years of incubation at the Aspen Institute.
With two completed tenders that delivered three new ultra-low-carbon fuel pathways into the maritime market and nearly 40 multi-year contracts to date, ZEMBA is focused on its next phase of scaling impact and expanding opportunities for companies to address Scope 3 transportation emissions.
“We are deeply grateful to the Aspen Institute Energy and Environment Program for its leadership and commitment to market-based sustainable solutions,” said Ingrid Irigoyen, President and CEO of ZEMBA.
“The Institute’s support as an administrative home during our start-up phase was tremendously successful. Now, ZEMBA is ready for the next step in our evolution, which is why we are seizing the opportunity to create multiplier effects and efficiencies across a range of hard-to-abate sectors by joining an organization specifically created for that purpose.”
ZEMBA’s CEO and core procurement staff will transition to GMA to ensure continuity of program leadership and operations. In addition to having provided key technical support for ZEMBA since 2023, GMA is working to scale the adoption of low-carbon goods and services within a number of high-emitting industries such as aviation, trucking, cement and concrete, and chemicals.
This transition will enable companies to participate in a coordinated suite of interventions across hard-to-abate sectors and transport modes, supported by shared infrastructure, consistent procurement approaches, and cross-sector learnings.
ZEMBA is developing new ideas to scale impact, expand fuel and technology pathways, and engage a broader set of stakeholders worldwide.
During this next phase of ZEMBA’s strategy, it is focused on continuing to drive innovation and economies of scale that enable deep decarbonisation in maritime transport.
“ZEMBA looks forward to engaging stakeholders across the value chain in the coming months as it charts a course toward a sustainable future for ocean shipping,” it added.
Photo credit: CHUTTERSNAP on Unsplash
Published: 5 August, 2026