Bunker Holding to integrate Baseblue into KPI OceanConnect to streamline operations
- Published
by Admin
Bunker Holding on Tuesday (4 November) announced its plans to fully absorb the Baseblue brand into existing Bunker Holding units, primarily KPI OceanConnect, during this financial year ending 30 April 2026.
This is part of the company’s plan to streamline operations and better align regional teams.
The integration builds on steps taken earlier this year in Hong Kong, where Bunker Holding combined the Baseblue and KPI OceanConnect teams under the KPI OceanConnect brand to gain a larger market share and a stronger supply network.
Work is already underway to unite the Eastern Mediterranean teams by transferring Baseblue assets and employees into KPI OceanConnect.
Bringing the teams together is expected to improve collaboration to optimise on the companies’ existing combined expertise with the purpose of strengthening the service offering for customers and suppliers.
“Streamlining our structure enables our teams to work as one and focus resources where they have the most impact. As an industry leader, we continuously strive to innovate and fully utilise all our strengths in a coordinated and optimal way,” said Anders Grønborg, Chief Commercial Officer of Bunker Holding.
Dorthe Bendtsen, CEO of KPI OceanConnect, will continue to lead KPI OceanConnect, supported by the existing regional management structure and local managers from both organisations. As part of this strategic reorganisation, any existing Baseblue customer and supply agreements will be transferred to KPI OceanConnect on a like-for-like basis.
“I really look forward to bringing the teams together and further explore the many synergies. With the combined team, we are confident that our business partners will have access to an even stronger and more comprehensive platform of services and expertise. In the coming months we will focus on integrating teams, building a common culture, and expanding our operations in the East Med region,” said Bendtsen.
Photo credit: Bunker Holding
Published: 5 November, 2025
Related Topics:
