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AuctionConnect hires Kim Sørensen as Chief Product and Technology Officer

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Sørensen joins the company, which is owned by Bunker Holding, bringing over more than 20 years of experience in product and technology leadership including scaling platforms and building teams.
AuctionConnect hires Kim Sørensen as Chief Product and Technology Officer

AuctionConnect, an online auction platform for bunker procurement, on Monday (3 November) announced the appointment of Kim Sørensen as Chief Product & Technology Officer at AuctionConnect.

AuctionConnect, an independent company owned by Bunker Holding, digitalises complex processes in bunker auctions, turning real time data into operational insights and smarter decision-making. 

Sørensen has more than 20 years of experience in product and technology leadership. He has scaled platforms, built teams, and knows what it takes to turn technology into tangible business outcomes. 

Kenneth Juhls, CEO, AuctionConnect, said: “This is more than a leadership hire – it’s a commitment to innovation and execution. We are proud to attract a capacity like Kim and by doing so we are putting technology at the center of how we grow. 

“Our goal at AuctionConnect is to re-imagine bunker procurement – transforming complexity into clarity and relationships into real-time collaboration.”

Sørensen said: “I’m excited to be here. The opportunity ahead is enormous as we move the business forward, innovate, and lead the shift in how the bunkering industry operates, building the foundation for a faster, smarter and more connected market. 

The company added Sørensen joins it at an inflection point for shipping as the industry transforms through digitalisation and decarbonisation with technology and AI driving competitive advantages. 

Juhls exited ZeroNorth in the middle of this year to become the CEO of AuctionConnect. He was the Senior Vice President and Global Head of Customer Success and Partnerships at ZeroNorth and before that as Managing Director of ZeroNorth Bunker, leading the development and scaling of their digital bunker optimisation platform. 

Related: Kenneth Juhls exits ZeroNorth to become AuctionConnect CEO
Related: AuctionConnect: Buyers must embrace online auction technology to reduce bunker costs

 

Photo credit: AuctionConnect
Published: 4 November, 2025

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