Gulf Petrochem rebrands to GP Global

UAE-based integrated energy services provider, product manufacturer, and bunkering firm Gulf Petrochem has rebranded itself to GP Global.

“Our new corporate identity is a compelling testament to the evolution and transformation of our organisation from a UAE-based entity to a global player,” said Ashok Goel, chairman and founder of GP Global.

“The new branding breathes fresh life into our business and highlights the opportunity areas for us to expand into even newer markets and businesses.

“Honouring our past and embracing the future, GP Global’s brand essence is about catalysing mutual growth – of our organisation as well as that of our stakeholders.”

According to GP Global, its new logo represents the path made by a single, metaphorical atom – an element embedded within its structure as a circle. A warm colour spectrum and use of gradients are representative of reactive levels of energy and intensity.

While the brand identity has changed, all reporting lines, service delivery and current contracts stay the same.

Photo credit: GP Global
Published: 24 January, 2018